Free Resources

Discover the foundations of online marketing like how to:

• • Target the Right Customers
  • How to Grow Your Email List
  • Automate the Process With Free Tools

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Content Planning can feel like a chore sometimes but all you need to do is start! The Creative Assistant has put together an Annual Content Planner, where you can plan and view your content all in one go.

This file is fully editable, which means you can insert your content straight in, print it out and hang near your desk so there are no excuses not to produce beautiful content all year through

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You need to know,
What’s working.
What isn’t?
What changes need to be made to continue to scale, innovate and stay ahead of your competition.

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In these current situation we find ourselves in, it is even more important to look AMAZING online.

This guide gives you 5 easy and actionable ways to keep your brand fresh and have your audience engaging more with your business.

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Want to get better results from your marketing efforts? The number one success factor is having a detailed ‘ideal customer’ profile so you can effectively target them. Use this simple template to create a customer avatar so you can tailor your marketing efforts to reach this person every time.
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The premise of social selling using content is that you are able to connect with your ‘Ideal Customer’, these are the people who are going to convert into paying customers. Understanding WHO you are talking to is pretty much the corner stone to your content. It helps to know;
a) What matters to them, this is more important than what matters to you! These are your people!
b) Where you can reach them. Why would you pay for a Instagram ads campaign if they only hang out on Pinterest?
c) How you can entice them with the right lead magnet – something that appeals to them.

Possum Digital are the social media marketing professionals, and this guide is the result of 10 years of digital marketing expertise that’s yours to download – FREE!

This simple step-by-step guide helps you:

• Plan a social media strategy you can implement right away
• Schedule your daily and weekly social media marketing activities
• Save time with handy hints to maximise your social media campaign

Building a WordPress website might seem daunting, but with a bit of guidance and know how, you can build yourself a WOW! website that both your visitors and Google will love. One of the aspects that I find confuses people the most about WordPress is the plugins. Which ones are best? Which ones do I really need? I’ve broken them down into my top 7 plugins that go onto almost every website.
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A free mini course to boost your confidence and get you started with SEO. By completing this 100% free mini course you’ll get:

• A sound understanding of how SEO works
• The confidence you need to embark on your SEO journey
• The first steps towards boosting your traffic and conversions
• An understanding of whether you should pay for SEO or aim for DIY
• A source of truth that you can trust with your questions and concerns

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Follow my one page marketing planner to simplify your marketing approach and amplify your results. Ditch overwhelm, get organised and watch your business grow.
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Learn how to structure your emails for top open rates and conversions.
Research shows that you have about three seconds to grab your reader’s attention before they hit the delete button. And that’s only after they’ve decided to open your email in the first place!
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Help your customers find you easily online and drive more traffic – without advertising! Optimise and Grow Online have put together a free guide showing you how easy it is to get started with search engine optimisation. Download these Top 10 SEO Basics that can expand your online presence.
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Where are you leading your ideal clients? Learn how to map out your sales funnel to convert more website visitors and social followers into paying customers.
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Facebook advertising is a game changer for small businesses. That is, if you know what you’re doing. Learn how to set up a Facebook ads campaign that works and enjoy a piece of this profitable pie.
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Coming up with content that connects and converts can be challenging at best of times. This planner is terrific! It will help you focus on what is important and plan your content strategically with ease.
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