Free Resources
Congrats, you’ve found the best page on our website – FREEBIES!! – resources prepared and created by our Digital Mums to help you grow your online business. Some you can download straight away, others will require you to provide your email address.
Starting Your Online Business
Top 10 Facebook Groups for Aussie Mums
Cheatsheet – Email Required
With FREE Cheatsheet so you know exactly what days to post questions and when you can promote your business products and/or services. This popular cheat sheet will help you network with other Australian Mums and grow your business reach through Facebook Groups.
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Business Review Template
Template – Email Required
You need to know,
What’s working.
What isn’t?
What changes need to be made to continue to scale, innovate and stay ahead of your competition.
7 Steps to Reduce Your Workload
Checklist – Email Required
Imagine the relief you’ll feel when all of those business tasks, currently causing overwhelm or eating into your personal time, are being completed while you’re at the gym, on holidays, sleeping or working on the aspects of your business you love!
We’ve designed an easy to use outsourcing list to help you effectively outsource your work to Versatile VA with ease and efficiency.
37 Lead Magnet Ideas for Email Marketing
PDF – Email Required
Not sure how to get people to sign up to your email marketing? Here are 37 Ideas – The mother of all guides for inspired lead magnet ideas to attract your ideal customer. Created for e-Commerce businesses, service-based businesses and bloggers.
Build Your Own Customer Avatar
Workbook – Email Required
Want to get better results from your marketing efforts? The number one success factor is having a detailed ‘ideal customer’ profile so you can effectively target them. Use this simple template to create a customer avatar so you can tailor your marketing efforts to reach this person every time.
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Create Your Customer Profile
Workbook – Email Required
a) What matters to them, this is more important than what matters to you! These are your people!
b) Where you can reach them. Why would you pay for a Instagram ads campaign if they only hang out on Pinterest?
c) How you can entice them with the right lead magnet – something that appeals to them.
Google Analytics Guide for Beginners
E-Book – No Signup Required
In order to gauge the performance and success of your website, marketing and social media activity you need the systems in place to enable you to measure this activity -Google Analytics can support Small Business Owners with this, and this guide, will help you understand the very basics to get you started.
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25 Tips to Online Success
Cheat Sheet – Email Required
There are so many things you “need” to do these days to be successful online, it’s overwhelming. But don’t worry, if you’d like to review the key areas you need to cover for your website, Google, Social Media and SEO – we’ve created a cheat sheet with our 25 top tips. Download the PDF and work through each section to see what you’re doing well and what you need to work on!
WordPress Website Maintenance
Guide – Email Required
If you have a WordPress website and don’t feel confident maintaining it, or even know what you have to do – this guide is for you! Download our simple guide that explains why you need to update your WordPress website, how to keep it secure and how you carry out updates. It’s only a few pages long and easy to follow, promise.
How to Market on Social Media
Guide – Email Required
Possum Digital are the social media marketing professionals, and this guide is the result of 10 years of digital marketing expertise that’s yours to download – FREE!
This simple step-by-step guide helps you:
- Plan a social media strategy you can implement right away
- Schedule your daily and weekly social media marketing activities
- Save time with handy hints to maximise your social media campaign
7 Must Have Wordpress Plugins
Checkist – Email Required
Building a WordPress website might seem daunting, but with a bit of guidance and know how, you can build yourself a WOW! website that both your visitors and Google will love. One of the aspects that I find confuses people the most about WordPress is the plugins. Which ones are best? Which ones do I really need? I’ve broken them down into my top 7 plugins that go onto almost every website.
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Which Web Builder is best for your job?
eBook – Email Required
DIY Website Development Project Planning Workbook
Workbook – Email Required
Building your own website requires some planning to get your project started AND completed with all the features and finishes of a professional job. The DIY Website Workbook will walk you through creating your sitemap, identifying your website features and functionality, and define project parameters.
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Online Presence Goals
Checklist – Signup Required
Download this free checklist to help you easily map out the elements of your online presence you want to focus on this year that will start building your online presence, authority and reach.
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10 Tips for Building Your Own Web Site
eBook – Email Required
Growing Your Online Business
SEO Nibbles
Free Course – Email Required
A free mini course to boost your confidence and get you started with SEO. By completing this 100% free mini course you’ll get:
- A sound understanding of how SEO works
- The confidence you need to embark on your SEO journey
- The first steps towards boosting your traffic and conversions
- An understanding of whether you should pay for SEO or aim for DIY
- A source of truth that you can trust with your questions and concerns
One Page Marketing Planner
Worksheet – Email Required
Follow my one page marketing planner to simplify your marketing approach and amplify your results. Ditch overwhelm, get organised and watch your business grow.
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7 Essential Elements of a Successful Marketing Email
Cheat Sheet – Email Required
Learn how to structure your emails for top open rates and conversions.
Research shows that you have about three seconds to grab your reader’s attention before they hit the delete button. And that’s only after they’ve decided to open your email in the first place!
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Create Click Worthy Headlines
Swipe File – Email Required
If you want to know more about how to write headlines that encourage people to open or click-through, then download this swipe file.
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DIY SEO Tips
Checklist – Email Required
Help your customers find you easily online and drive more traffic – without advertising! Optimise and Grow Online have put together a free guide showing you how easy it is to get started with search engine optimisation. Download these Top 10 SEO Basics that can expand your online presence.
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Sales Funnel Map
Worksheet – Email Required
Where are you leading your ideal clients? Learn how to map out your sales funnel to convert more website visitors and social followers into paying customers.
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Facebook ads Success
e-book – Email Required
Facebook advertising is a game changer for small businesses. That is, if you know what you’re doing. Learn how to set up a Facebook ads campaign that works and enjoy a piece of this profitable pie.
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5 Day Challenge for Email Marketing
Online Course – Email Required
There’s a lot of buzz around email marketing at the moment, especially in light of some recent changes in the dreaded Facebook algorithm. Are our posts even being seen on social media these days? If you’re feeling vulnerable putting your eggs in the ‘social media’ basket, you are certainly not alone.
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The Ultimate Content Planner
Worksheet – Email Required
Coming up with content that connects and converts can be challenging at best of times. This planner is terrific! It will help you focus on what is important and plan your content strategically with ease.
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If you have a free download that you think might be of interest to our audience, please contact [email protected] for more details.
Ultimate Guide to Christmas Marketing for Business Owners
Ultimate Guide to Christmas Marketing for Business OwnersThe lead up to Christmas is one of the busiest time of years (especially for us mums!) but as a business, its one of the most lucrative... If you are panicking because you haven't started yet - its OK! We asked...
School Holiday Tips from Work at Home Mums
School Holiday Tips from Work at Home Mums "I love working from home" ~ every WAHM mum not on school holidays... As working parents, school holidays are always a challenge no matter your situation. As work from home mums, our challenge is unique to us... yes we...
Overcoming the one-click link in Instagram
Despite the limitations Instagram has put on it’s users, there are many ways to use it to your advantage and really grow your business on the platform. Whilst you can go the easy option and change your bio link, the benefits of using a third party app seem to trump that.