Free Marketing Templates and Guides

Our free digital marketing templates and guides will help you strategise and plan out your digital marketing just like the experts.

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Brand Strategy Worksheet

Brand Strategy Worksheet

Worksheet

Take your brand from blah to brilliant, with a strategy that aligns your purpose to your ideal customer and makes you stand out as unique.

We start before the design process, and deep dive into what makes your business different. Pulling together all the elements, you’ll come away with your key brand messages and understanding of how to communicate your brand through words, imagery and graphic design.

Download this detailed worksheet today and create a strong brand that connects with your ideal customers.

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Brand Discover Workbook

Brand Discovery Workbook

Workbook

Everything you need to create in business starts with a plan – the same goes when creating a compelling visual design that connects. You might find some tough questions, but ultimately you will uncover your brand essence, higher purpose & meaning.

Remember, branding is not about imitating what everyone else is doing, or being on-trend – it’s about creating something authentic & compelling that will help you reach your full potential and propel your brand to the next level.

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One Page Marketing Planner 

Worksheet – Email Required

Follow my one page marketing planner to simplify your marketing approach and amplify your results. Ditch overwhelm, get organised and watch your business grow.
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The Ultimate Content Planner 

Worksheet – Email Required

Coming up with content that connects and converts can be challenging at best of times. This planner is terrific! It will help you focus on what is important and plan your content strategically with ease.
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Build Your Audience….

Customer Avatar example

The Un-boring Ideal Client Avatar

Workbook – Email Required

You know that you need to create an ideal client avatar but it can be a long, boring and tedious process. #amiright? Step into the creative zone with the un-boring ideal client avatar workbook and you’ll be able to connect with your ideal client in a fun and inspiring way so you can grow your business with clients you love.
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Customer Avatar example

Build Your Own Customer Avatar

Workbook – Email Required

Want to get better results from your marketing efforts? The number one success factor is having a detailed ‘ideal customer’ profile so you can effectively target them. Use this simple template to create a customer avatar so you can tailor your marketing efforts to reach this person every time.
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Optimising Your Website….

7 Must Have Wordpress Plugins

Checkist – Email Required

Building a WordPress website might seem daunting, but with a bit of guidance and know how, you can build yourself a WOW! website that both your visitors and Google will love. One of the aspects that I find confuses people the most about WordPress is the plugins. Which ones are best? Which ones do I really need? I’ve broken them down into my top 7 plugins that go onto almost every website.
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Free SEO Audit

Free SEO Audit

Audit – Email Required

Want a winning website that gets found online on Google? Then get started with this free SEO Audit!

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SEO-school-free-seo-starter-kit

The SEO Starter Kit

Guide – Email Required

If you want more people to find your website but are confused about SEO, then you’re going to love The SEO Starter Kit.

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DIY SEO Tips

Checklist – Email Required

Help your customers find you easily online and drive more traffic – without advertising! Optimise and Grow Online have put together a free guide showing you how easy it is to get started with search engine optimisation. Download these Top 10 SEO Basics that can expand your online presence.
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SEO Nibbles 

Free Course – Email Required

A free mini course to boost your confidence and get you started with SEO. By completing this 100% free mini course you’ll get:

  • A sound understanding of how SEO works
  • The confidence you need to embark on your SEO journey
  • The first steps towards boosting your traffic and conversions
  • An understanding of whether you should pay for SEO or aim for DIY
  • A source of truth that you can trust with your questions and concerns

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Beginner’s Guide To Google My Business

Guide – Email Required

If you want your business to appear at the top of the Google Maps listings, then make it happen with this FREE guide to Google My Business!

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Email Marketing

37 Lead Magnet Ideas for Email Marketing

PDF – Email Required

Not sure how to get people to sign up to your email marketing? Here are 37 Ideas – The mother of all guides for inspired lead magnet ideas to attract your ideal customer. Created for e-Commerce businesses, service-based businesses and bloggers.

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Email Marketing Guide

7 Essential Elements of a Successful Marketing Email

Cheat Sheet – Email Required

Learn how to structure your emails for top open rates and conversions.
Research shows that you have about three seconds to grab your reader’s attention before they hit the delete button. And that’s only after they’ve decided to open your email in the first place!
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Create Click Worthy Headlines 

Swipe File – Email Required

If you want to know more about how to write headlines that encourage people to open or click-through, then download this swipe file.
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Marketing Funnels and Online Advertising

The Content Roadmap

The Content Roadmap 

Worksheet – Email Required

The Content Roadmap is your content conversion blueprint. Learn which types of content to use at each point of the client journey so you can connect, nurture and convert with ease and grace.
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Sales Funnel Map 

Worksheet – Email Required

Where are you leading your ideal clients? Learn how to map out your sales funnel to convert more website visitors and social followers into paying customers.
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Facebook ads Success 

e-book – Email Required

Facebook advertising is a game changer for small businesses. That is, if you know what you’re doing. Learn how to set up a Facebook ads campaign that works and enjoy a piece of this profitable pie.
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If you have a free download that you think might be of interest to our audience, please contact hello@digitalmumsdirectory.com.au for more details.

Creating a values-based content strategy

Creating a values-based content strategy

Stop looking for the magic copy writing formula or the perfect email marketing swipe file to copy and paste! YOU are the magic formula. Only you know how to connect with your ideal clients because you are uniquely you!

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How Instagram Search Works

How Instagram Search Works

So How Does Instagram Search Work? Instagram search works by finding content based on your search term - taking into account pages, post content, locations - your results will vary from another person as Instagram uses an algorithm that takes into account your own...

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