Free Digital Marketing Online Courses
I hate to make this about COVID-19, but if you do find yourself having some free time between homeschooling, making the kids snacks and keeping yourself sane – then these are some great FREE courses in Australia.
The most important thing I can say is don’t jump from area to another.
Focus on one area of your business to improve – learn, then apply that learning before moving to the next course (we see too often people doing course after course without actually applying what they have learnt).
~ Social Media Marketing ~
5 Steps to Profitable Facebook Ads
This free training is being run by FAB Marketing and will include
✔️ What you need to do before you spend a cent on advertising.
✔️ How to reach the right audience at the right time to grow your business exponentially.
✔️ What you need to create Facebook Ads that give you 3x 5x 10x Return on Investment, even if you have a small budget.
✔️ The biggest mistake people make, and what to do instead to become the go-to brand in your niche.
This course is coming soon, so signup to the waitlist to be kept informed.
A range of FREE courses offered by Facebook themselves, this is perfect for anyone new to the platform or anyone who wants to learn more about Facebook Advertising.
✔️ How to setup your page
✔️ How to create posts
✔️ How to setup a Facebook Ad Campaign
✔️ Basics of Instagram
The Free Training Academy
A library of express video training modules that are run every month LIVE in the Social Hub’s FREE Facebook Group.
You can access the back catalogue on the link below and inside the group get access to the next instalment.
In April they are covering Facebook Groups for Growth.
Social Media 101: 5 Day Challenge
Later Instagram Courses
Some of our fave picks are
✔️ How to Create an Instagram Content Plan
✔️ How to Write Engaging
✔️ How to Get Your First 1000 Followers
~ Email Marketing ~
Email Marketing Facebook Live
~ Search Engine Optimisation ~
This free mini course will help you get started with SEO and help boost your confidence. If you have wondered how the wonderful world of Google works – then Kate Toon can help!
After completing this 100% free mini course you’ll have:
✔️ A sound understanding of how SEO works
✔️ The confidence you need to embark on your SEO journey
✔️ The first steps towards boosting your traffic and conversions
✔️ An understanding of whether you should pay for SEO or aim for DIY
✔️ Sources of truth that you can trust with your questions and concerns
SEO Fundamentals Guide
Not a course, but this guide is perfect for those wanting to understand the basics of SEO, allowing you to improve your website ranking without the need to engage an agency.
Here are just some of the topics covered:
✔️ What is onsite SEO?
✔️What is offsite SEO?
✔️ How do I determine the highest ranking keywords?
✔️ Google Indexing vs Ranking
✔️ Keyword research
~ General Digital Marketing ~
Google Digital Garage
Another great completely free resource to access a range of Digital Marketing courses – if you are just getting started or looking to understand more about the online world – these are the perfect place to start!
TAFE NSW *fee free Courses
In response to the COVID-19 pandemic, TAFE NSW, in conjunction with the NSW Government, is offering a number of fee-free* short courses that can be completed in just days or weeks, offering practical skills and experiences across a range of industries. We’ve picked the best offers in Digital Marketing.
▶︎ eMarketing for Small Business
▶︎ Engaging Customers Using Social Media
▶︎ Websites for Small Business
What a great opportunity for those in NSW!
Do you have a course our audience should know about?
Email firstname.lastname@example.org and lets see what we can do about adding it to our list.
Other great guides by the Digital Mums Directory
Stop looking for the magic copy writing formula or the perfect email marketing swipe file to copy and paste! YOU are the magic formula. Only you know how to connect with your ideal clients because you are uniquely you!
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