Hello, my name is Katrina McCarter and I am the founder of Marketing to Mums. I am a Marketing Strategist, Best-selling Author, International Speaker and Business Coach and I specialise in helping business owners sell more effectively to the world’s most powerful consumer, Mums. I offer coaching, research and consulting to help small business owners drive their sales and profit. I help you get clear about what your next steps are with every session.
I have two decades sales and marketing experience working across really diverse industries (mums by everything for everyone!). I also have a Bachelor of Business (Marketing) and a Masters of Business Administration (International Business). Eight years ago, after the births of my three kids, I launched an online shopping website for mums which I grew to a community of more than 150,000 mums across Australia before selling in 2016.
I launched my coaching and consulting business, Marketing to Mums, in 2015. I am known for delivering clarity and confidence and I’m very practically focused.
In 2016 I published my first book, Marketing to Mums. This book went #1 on Booktopia’s Business Bestseller List outselling the likes of Simon Sinek, Timothy Ferriss and Sophia Amoruso. This book was written especially for small business owners who had a limited marketing budget. Last October I launched my second book, The Mother of All Opportunities, in New York at M2Moms-The Marketing to Moms conference.
I have also launched the world’s first (and only) podcast aimed to help business owners and brands market their products and services more effectively to mothers across the globe. It debuted at #6 on the Australian Podcast Business Charts and is a great free resource for business owners to learn more and gain great insights.
Ways to work with me:
- The Marketing to Mums ‘8 Pillars of Success’ program kicks off in April 2020 and combines monthly group webinars and 1 on 1 coaching calls with me. This is the perfect way for a small business to work with me as it ensures you have the critical foundations in place in your
- Marketing to Mums Assessment to identify gaps and opportunities in your business
- Marketing to Mums Research Project to identify your most profitable segment of the mum market.
- Project Consulting.
- Private Coaching.
I welcome you to call or email me to explore how I can best assist you achieve your business goals.