Courses and Workshops

Looking to build your Digital Understanding? You’ve come to the right place!
Our Digital Mums have a range of courses and (in person) workshops to help you grow your understanding of the online space, website development, social media, video creation – we got you!

– Are you feeling overwhelmed by Social Media?

You struggle to come up with content, often posting for the sake of posting

You aren’t seeing results even though it seems like you are spending so much time on social media

You find it hard to stay consistent across your social platforms

Social Media Foundations will help you tackle overwhelm and guide you through putting together an ongoing strategy (so you’ll stay consistent – which you’ll come to learn is the key to social media success!)

What is covered?

There are three main sections to the course.

Set up and optimal your accounts
Learn how to create consistent content
Pull it all together with a personalised ongoing strategy.

Social Media is one of the biggest frustrations I see for small business owners. I understand social media can be time consuming and overwhelming, which is why I created this step-by-step course.

Modules

Social Media Foundations is made up of 8 jam packed modules

Module 1: Welcome
Module 2: Gather your Materials
Module 3: Let’s set up your Accounts
Module 4: Content Creations
Module 5: Graphics and Instagram Grid Style
Module 6: Posting
Module 7: Analytics – what’s important?
Module 8: Pull it all Together

You’ll also get access to…

– Weekly Emails (10 weeks of reminders and prompts to help you stay on track)
– Private Facebook Group (a place where you can ask questions and seek advice)
– Workbook (to help you work through the course)
Ongoing Updates and Lifetime Access (because social media is always changing!)

Ready to break through social media overwhelm and set solid foundations for future success?

Learn More

Ready To Set Some Goals?

Grab a coffee and cake, get comfy and join a virtual room full of savvy businesswomen to set your goals for the month. Setting goals is a great way to keep your business moving and your motivation high!

Our free monthly goal setting sessions provide an opportunity to connect with like-minded biz owners, celebrate your wins and workshop your challenges. You’ll walk away with fresh goals and a plan in place that you can get started on right away.

For many women working from home, lack of accountability can cause low motivation, lack of achievement and a business that experiences stagnation. These sessions encourage you to stick to your goals, with the support of other motivated ladies to cheer you on!

Is it for you?

If you’re a service based business owner working from home who’s looking for some focus and accountability to reach your goals, and enjoys meeting like-minded women in business then these monthly sessions are just the thing for you.

If you’ve never set goals before and have no idea what to do then these sessions are especially for you! Each session is guided by the super friendly ideas guru and business strategist Michelle, who will make you feel welcome and will guide you every step of the way.

What happens in session?

Spots are limited so you’ll need to register. Once you’ve registered you’ll receive the session details and goal setting journal in your email. In session we’ll meet in Zoom and have a quick chitchat to get to know each other. We’ll celebrate our wins from the previous month, and then set goals and draft a plan of action for the coming month.

If you’d like to join in a session, head over to the Laptops & Lattes goal setting sessions page:

The SEO School

The most comprehensive SEO Course to help Google – and your
customers – find your business online, quickly and easily.

Imagine if Google LOVED your site and put you up as one of the TOP results for your industry – every single time someone searched.

That’s the power of strategic, targeted SEO. Simply by learning how to optimise your website, you can ensure that:
 Your business appears at or near the top in the organic results for Google searches (they’re the ones that ‘naturally’ come up when you search, and carry more weight in the eyes of consumers than paid ads), resulting in…
 Way more people finding you online, leading to…
 More customers, more conversions, and more income.

All of this is possible simply by optimising your business website for Google and employing the principles of smart, strategic SEO.

 8 comprehensive modules of SEO learning to get your website ranking
 Exclusive Facebook group with 12 months of support for when you get stuck with your SEO
 Blueprint for SEO Results to give you a framework to keep on track with your SEO
 Print and keep glossary of terms

Want to be a Virtual Assistant?

Want to be a VA but have absolutely no idea where to even begin? VA Institute has a super personalised one-on-one program where participants come away with ALL the tools required to step into a career path as a VA, plus some amazing additional inclusions that are all relevant and critical to setting up a successful home-based VA business.

Your Personalised Training is delivered one-to-one via either:

  • an online meeting platform with face to face sessions
  • a full day one-one-one workshop (at a location convenient to you)
  • an Intensive Workshop held over 2 nights / 3 days (one-on-one)
  • In conjunction with the Formal Training (as outlined above), we work
    together for a total of 6 weeks to ensure your business is launched correctly

The Program is personally delivered by Ingrid Bayer who has been a VA since 2008, and has built up years of experience in the Australian Virtual Assistant Industry.

Define Your Ideal Customer

Do you want to effortlessly attract customers with marketing that really works?
All successful marketing strategies start with a detailed understanding of who you’re targeting, and that’s exactly what this workshop is all about.

Who is this for?
If you’re a business owner just starting out, or if you want to improve your marketing results, this is for you!
Maybe you’re struggling to identify an ideal customer because you have a broad market appeal.
Or, maybe you don’t know how to profile your ideal customer and need a bit of help!

What do we cover?

  • Defining your niche
  • Creating your ideal customer avatar
  • Identifying what makes them buy and when to approach them
  • How to write your marketing message for ads
  • How to write your elevator pitch

You’ll join me LIVE for 90 minutes where you’ll take part in an interactive workshop – this means you’ll be actually doing the exercises in the workshop and have the chance for live feedback.

SEO Nibbles

A free mini course to boost your confidence and get you started with SEO.

You know that getting to grips with Google is essential to your business. But for most, the thought of dipping your toe in the Search Engine Optimisation pond fills you with dread. I’m guessing you’ve been avoiding tackling SEO for one of four main reasons:

  1. You feel it’s too technical for you to grasp.
  2. You worry that SEO changes all the time and you’ll never be able to keep up.
  3. You’re confused by all the conflicting information you’ve found online.
  4. You fear you don’t have time to do it yourself or the money to pay an expert.

That’s where this mini course can help, by completing this 100% free mini course you’ll get:

  • A sound understanding of how SEO works
  • The confidence you need to embark on your SEO journey
  • The first steps towards boosting your traffic and conversions
  • An understanding of whether you should pay for SEO or aim for DIY
  • A source of truth that you can trust with your questions and concerns

You’ll receive an email each day with an educational tutorial and a practical exercise to complete.

If you have a course or workshop event that you think might be of interest to our audience, please contact hello@digitalmumsdirectory.com.au for more details of advertising on this site.

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