How to Change your Facebook Link Image and Text

If you don’t like the image that Facebook is using when your website or blog post is shared on Facebook, the good news is you can change it! You have the ability to change your Facebook Link Image or Facebook Share image – whatever you want to call it.

You also have the ability to use one image for your blog posts or page (usually known as a feature image in WordPress) on your website and another purely for Facebook sharing options.

You can also change the wording used in the preview mode to make it more inviting for Facebook users rather than a copy of the WordPress Title which is what is usually shown.

Tech Jargon Explained in a non-tech way. 

 

The first time you share a link in Facebook, Facebook will “crawl” your site.

 

If you have a feature image, it will use this image.

 

If you don’t have a feature image, it will find the first image on that page and use it.

 

Facebook will not “re-crawl” that page again when shared a 2nd or 3rd time.

 

So if you update the feature image it won’t know.

The good news is that you are in control of the Facebook “crawlers” and the image and text it picks up, here’s how…

 

Check what link image is being used by Facebook

The first thing you want to do is check what image is being picked up by Facebook, to do this you need to access “Facebook for Developers” (don’t hide away, this name is much scarier than it sounds and its simply a copy/paste job from here).

 

1. Open up the Facebook Debugging Tool or Sharing Debugger.

2. Enter the URL you are questioning.

Facebook Sharing Debugger

3. Hit the ‘Debug’ button.

4. You will now see when Facebook last “scraped’ your site for images.

Facebook Sharing Debugger Results

5. You can change the images as outlined below and then come back to this page and click on ‘Scrape Again’ to update your Facebook linked image and text.

 

Change the Facebook Link Image and Text – WordPress Only

To update the image and copy shown we are going to use a plugin you should already have – if not you will need to install the Plugin Yoast SEO – this is a free SEO tool plugin that also allows you to manipulate the Facebook options.

 

1. Open your website WordPress Admin in a browser

2. Install the Yoast SEO Plugin

3. Open the page or post you would like to change

4. View the Yoast SEO information at the top of your page (below your page title but above your page content)

5. Click on the left hand tabs – its the 3 circles with the lines (or just look at my image below!)

Yoast SEO Facebook Link Share

6. Enter the following information:
– Facebook Title
– Facebook Description
– Facebook Image – recommended Facebook Image Size is 1,200 x 630

7. Click on ‘Update’ to save all your changes

8. Go back to the Facebook Debugging Tool outlined above and click on ‘Scrape Again’

 

Now you are back in control of what images Facebook uses to share your website or blog.

Hope this helps,
Nat

 

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