Articles, Tips and Advice from our Digital Mums
We will be bringing you a range of articles to help you navigate the Online Space and understand what you should be doing to help your business grow.
Creating a values-based content strategy
Stop looking for the magic copy writing formula or the perfect email marketing swipe file to copy and paste! YOU are the magic formula. Only you know how to connect with your ideal clients because you are uniquely you!
How Instagram Search Works
So How Does Instagram Search Work? Instagram search works by finding content based on your search term - taking into account pages, post content, locations - your results will vary from another person as Instagram uses an algorithm that takes into account your own...
7 non-salesy tips for content that converts
Learn how to create content that converts to paying clients.
The un-sales funnel approach to content marketing
The Un-Sales funnel approach to content marketing Guest Post from meld business ServicesWe all know the traditional approach to content marketing, using the sales funnel. In case you haven’t heard about it, it looks like an upside down triangle and represents how our...
How To Create A Scrolling Screen Effect
How To Create a Scrolling Screen Effect This scrolling screen effect is a great way to show off a new webpage, your Facebook page, your Instagram feed or perhaps show your Facebook reviews. In this video tutorial we will walk you step-by-step through the...
Free Digital Marketing Courses Australia
Free Digital Marketing Online Courses I hate to make this about COVID-19, but if you do find yourself having some free time between homeschooling, making the kids snacks and keeping yourself sane - then these are some great FREE courses in Australia. The most...
The three biggest mistakes in marketing to mums
I’ve worked with more than 100 businesses over the past four years and without question there are some mistakes which repeat over and over again no matter what the industry. The top three mistakes I see in marketing to mothers are…
The Complete Guide To Instagram Hashtags
Your Complete Guide to Using Hashtags on Instagram Here you will find EVERYTHING you need to know about using Hashtags on Instagram to grow your profile and brand engagement. A post with at least one Instagram hashtag averages 12.6% more engagement than posts...
Ultimate Guide to Christmas Marketing for Business Owners
Ultimate Guide to Christmas Marketing for Business OwnersThe lead up to Christmas is one of the busiest time of years (especially for us mums!) but as a business, its one of the most lucrative... If you are panicking because you haven't started yet - its OK! We asked...
School Holiday Tips from Work at Home Mums
School Holiday Tips from Work at Home Mums "I love working from home" ~ every WAHM mum not on school holidays... As working parents, school holidays are always a challenge no matter your situation. As work from home mums, our challenge is unique to us... yes we...
Overcoming the one-click link in Instagram
Despite the limitations Instagram has put on it’s users, there are many ways to use it to your advantage and really grow your business on the platform. Whilst you can go the easy option and change your bio link, the benefits of using a third party app seem to trump that.
6 Easy Tools To Grow Your Mailing List
Building your mailing list take time, but the rewards are endless. Your list is money and the stronger you make it the better your return on investment will be.
Email Marketing Software Compared
Side-by-Side Comparisons of Email Marketing Software suited for Australian Small Businesses, Bloggers and Influencers. Costs Table and Benefits Explained.
5 Money-Making Action Tasks to Grow Your Business
5 Money-Making Action Tasks to Grow Your Business Guest Post by Optimise and Grow Online Inaction is the death of any business. Without taking regular action every single day to grow your business, inaction will cause your business to become stagnant. Clients will...
How to market your small business successfully on a budget
Free and low cost ideas to help get your business seen by more people. Our small business marketing ideas are ideal for small business owners on a small budget.
How to Setup Facebook Lead Ads
Generate Leads Automatically by capturing someone’s details within the Facebook platform, users click on an ad and complete a form pre-filled with their Facebook details. An effective way to build your email database list.
How to create a business email xx@businessname.com.au
Let people know you mean business by having a *real* email address when they are dealing with your business.
What is a content marketing plan and why do you need one?
The best and easiest way to grow awareness of your business, get people over to your site is a content marketing plan.
5 Lessons Tennis Can Teach us about social media
You may be asking yourself, what’s does tennis have to do with social media? Glad you asked.
How to attract new email subscribers
How to create an irresistible lead magnet to attract new email subscribers, including 37 lead magnet ideas to help get your started!
How to Change your Facebook Link Image and Text
Change the Facebook Link Image and Text when you share your website or blog post on Facebook to maximise the use of the space and encourage more click throughs.
What is a Facebook Pixel – How to Create and Install
Step by step instructions on how to create and install a Facebook Pixel on your Wordpress or Shopify website so that you can start stalking (re-targeting) your website visitors with Facebook Ads.
Must Have WordPress Plugins
It’s fantastic that we have so much choice for plugins, but it’s also a bit of a trap. So, it’s important to carry out due diligence when selecting a plugin to avoid (or at least try to avoid) any issues.
Facebook Page Photo Size Guide | 2018 |
Your guide to Facebook cover photo size, Profile photo size, Our Story photo size, Facebook posts photo size, Facebook blog photo size and Facebook video sizes.
What type of Facebook Ad campaign is right for you?
We explore the types of campaigns you can run through Facebook Advertising, you’ll be able to better match your activity to your business goals.
Turn your Facebook reach into new followers
Turn your Facebook Reach into new Followers I am first going to explain something which I know confuses many. If you have 500 followers and a post has an organic reach of 300, this organic reach is not just people who follow your page. Likewise if you have 500...
Facebook Boosted Post vs Ad: What is the Difference?
Facebook Boosted Post vs Ad: What is the Difference? “Your post “xxx” is performing better than 95% of posts on that Page. Boost it for $20 to reach up to 5,000 more people” Seen that popup on your Facebook recently, its so tempting right? The opportunity for...
5 Ways to Grow Your New Facebook Page
Getting some likes on the board and traction can be hard with a new Facebook Page, so here are 5 ways you can start to grow your account likes.
How to Monitor your Competitors with Facebook Tools
Did you know that you can see how many new likes your competitor got last week? What their most popular post was and see the adverts they are running??
How to Create a Facebook Page Video Header
How to Create a Facebook Page Video Header We all know how powerful Facebook videos can be, but I was personally blown away when I saw a video used EFFECTIVELY in a Facebook page header, its such a great way to greet someone to your page. So thanks Wholehearted...
9 Tips to Increase Your Sales Conversion Rate
9 Tips to Increase Your Sales Conversion Rate Guest Post by: Optimise and Grow Online The best digital marketing strategy is the one that converts – right? But how do you make that happen? Better still, how can you improve your strategy to increase your sales...
The Rules of Running a Facebook or Instagram Competition in Australia
The Rules of Running a Facebook or Instagram Competition in Australia Update - From August 2020 you can now run a National 'Game of Chance' competition online through your social media channels. Here you will find ALL the rules for Facebook, Instagram as...
Australian #Bizmum Facebook Groups + Cheat Sheet
Facebook Groups are a great way to network, we picked the Top 10 for Australian #bizmums. Plus a printable cheat sheet with days/topics to post.
How to make money from your blog or website
So you’ve started a blog or website on something you love, you’re starting to get some interest from people and now you want to make some money from it…
A Guide to Planning and Scheduling Your Instagram Feed
A guide to how I plan, create and schedule my Instagram so its not taking up all my time. I’ve used this technique over the last 3 months to grow by 1,000 new followers.
30+ Aussie Bizmums who turned their passion into profit
We’re sharing the stories of over 30 Aussie Business Mums, I asked how/why they got started and are they actually making money?
Best time to post on Facebook to reach Aussie Mums
To increase your reach on Facebook posts its important to post when your audience is online, so when are Aussie Mums online the most?
Free, Easy to Use, Video Editing and Video Creation websites
The Top 5 video editing and video creating websites that you can use to create videos from still images or edit the videos you have made yourself.
How to build a sales funnel to grow your business faster
A sales funnel is a way to seamlessly move your ideal clients from finding you online to buying from you and becoming brand advocates.
WordPress, Shopify, Big Cartel, BigCommerce, WIX, Squarespace Compared
We break down 6 popular website platforms – unbiased, costs, benefits, skills required so you can decide which is right for your business.
How to use Facebook Messenger for Marketing
A new way to send out your marketing messages with a high success rate, we’ll share a few ways you can use as part of your marketing strategy.
Top 7 eCommerce Predictions for Small Biz in 2018
Here’s our Top 7 eCommerce predictions for Small Business in 2018.
How to Create a WordPress Website (with WooCommerce)
This guide has been developed for Australian Business Mums who are looking to start an online business and want to understand how they can create a Wordpress website with a WooCommerce online sales platform.
How to Run a Facebook Competition + Case Study with Results
A look at Facebook Competitions with a case study for a client where we offered a $50 prize and spent $50 in Facebook Advertising to promote it
Facebook Group vs Facebook Page: what content should you post in each?
Don’t double up your content – setup a clear strategy for your Facebook Page and Group and never be lost for content again!
How Can A Virtual Assistance Help Your Small Business?
How Can A Virtual Assistant Help Your Small Business? How much time do you spend working on your business? Have you ever considered outsourcing the tasks you don't enjoy - a Virtual Assistant is just like hiring an extra person, only you don't need to commit to...
The Amazon Effect on Small Businesses in Australia and You
Amazon is coming to Australia and depending on which side of the fence you are on, that can either be good or bad. Find out everything you need to know as a Small Business Owner in Australia.
How to Use Facebook Groups to drive traffic to your website
A few weeks ago I got over 200 views in 20 minutes to a blog post after I posted it to a Facebook Group, want to know how I did this? Read on!
How to maintain your WordPress Website
How to maintain your WordPress Website Guest Post by Kristy Morton Consulting A website is a vital part of your business, so it’s important to understand how to keep it secure and operational. When it comes to WordPress websites, there are simple measures you...
Boosted Post vs Facebook Advert: Actual Case Study
If a new client asks me to “Boost” their post (usually on a Friday night when they have seen that message from Facebook) my first question is what are you trying to achieve?