Articles, Tips and Advice from our Digital Experts

We bring you a range of informational articles to help you navigate the online space and understand what you should be doing to help your business grow and thrive.

Taming the Chaos: 6 Tips to Keep Your Office Organised

Taming the Chaos: 6 Tips to Keep Your Office Organised

Are you the type of person that has piles of ‘stuff’ all over your desk? Have you got a mountain of filing to be done [how old school of you!] or what feels like millions of e-mails to respond to? How about your desktop?  Does it look like a kid has scattered icons...

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How to grow an engaged email list with an irresistible lead magnet

How to grow an engaged email list with an irresistible lead magnet

If you’re a creative expert, coach or service provider looking to grow your business and increase sales, you’ve probably heard about the importance of building your email list. And for good reason! Email marketing is still one of the most effective ways to engage, nurture, and qualify leads for your business. It’s like a warm hug that keeps your clients coming back for more!

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How To Find A Great Social Media Manager

How To Find A Great Social Media Manager

A talented social media manager can unlock massive potential for your small business. Social media is huge. There’s no doubt that it can make your business bigger. From a business perspective, social media has become a significant contributor to how consumers discover...

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Top Work From Home Jobs For Mums

Top Work From Home Jobs For Mums

Working from home is a great option for mums because of the flexibility it allows.   Mums can structure their work commitments around their personal lives because they don’t have to physically leave the house and stick to formal office hours, plus they can often...

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20 Business Ideas for Stay At Home Mums

20 Business Ideas for Stay At Home Mums

For many stay-at-home mums, raising children is a full-time job and in the early days, it can feel like there aren’t nearly enough hours in the day for domestic life, let alone for a life that involves work!  But things do settle, routines get established and many...

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Why You Should Use TikTok for Your Service-Based Business

Why You Should Use TikTok for Your Service-Based Business

Have you been thinking about joining TikTok to market your service-based business? Maybe you see the potential but are wondering how you're going to manage another social media platform. Perhaps you've already set up an account but haven't gotten much further than...

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Top 10 Facebook Groups for Australian #BizMums

Top 10 Facebook Groups for Australian #BizMums

Facebook groups are a great place to hang out with like-minded people, grow your knowledge and, when used correctly, can help grow your business too. Want to know which groups you can join and what days you can interact? Read on for all the details … What to do:...

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How Much Are Social Media Managers?

How Much Are Social Media Managers?

Social media managers are in high demand these days as savvy business owners move to capitalise on the escalating popularity of platforms like TikTok, Instagram, FaceBook, Twitter, YouTube and Pinterest. These channels offer huge opportunities for brands to connect...

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Digital Marketing Checklist For Business Startups

Digital Marketing Checklist For Business Startups

Guest Post from Amy Stutt at Skydive Geronimo WA. Congrats!  You’ve taken a very courageous step and started your own business.  Now the challenge is to tell people about your awesome new brand and why they should choose it. Enter digital marketing. Don’t be...

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How To Maintain Your WordPress Website

How To Maintain Your WordPress Website

WordPress is the preferred CMS choice of businesses all over the world as it offers unrivalled flexibility and ease-of use.  However, if your business relies on peak performance of your WordPress website – and let’s be honest, a website is one of your most important...

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Set Up Your Home Office with my Top 6 Tips

Set Up Your Home Office with my Top 6 Tips

There are so many great things about working from home … office puppies, a 30 second commute; trackies and PJs – need I say more? While lots of people have the image of the small business owner working in front of the TV or from the sofa, the truth is that you’ll be...

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Why Your Business Needs to Register a Trade Mark

Why Your Business Needs to Register a Trade Mark

Guest Post from Jacqui Pryor at Mark My Words Trademark Services Business owners know that success doesn’t come easy. Competition is fiercer than ever and margins are tight.  Digital communications and an increasingly globalised economy have brought complex challenges...

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The Crucial Differences Between B2B and B2C Marketing

The Crucial Differences Between B2B and B2C Marketing

B2B and B2C marketing can be thought of as cousins: they share a level of DNA but are, effectively, two separate entities. Anyone responsible for any marketing element – be it for your own company or within an employed business framework – should be aware of the very...

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Seven tips to master your time management

Seven tips to master your time management

Finding enough time in the day is challenging, but when you add running a business into the mix, it really ups the ante! As small-business owners we tend to wear many hats … so it’s important to plan our time to ensure that all the hats get the attention they need....

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Why You Need To Register a .au Domain Name For Your Business

Why You Need To Register a .au Domain Name For Your Business

The highly-anticipated opportunity to register an Australian domain name has finally arrived but you only have until the middle of September to make a priority claim over a ‘.au’ domain name. After that date, it’s open to the general public and if you haven’t lodged...

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How to Organise your Digital Life in 7 Easy Steps

How to Organise your Digital Life in 7 Easy Steps

It doesn't have to be spring to think about decluttering your life [or your digital life]! There has been a huge increase in the number of people working remotely due to the pandemic and lockdowns, and we know that the more we work online, the more ‘virtual clutter’...

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Setting up your Facebook Page For Success

Setting up your Facebook Page For Success

With 16 million users in Australia* Facebook is still the number 1 social media platform in Australia. In this guide....Facebook Profile Picture Your Facebook profile image is the most important visual element of your Facebook business page. It appears on all posts...

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Creating a values-based content strategy

Creating a values-based content strategy

Stop looking for the magic copy writing formula or the perfect email marketing swipe file to copy and paste! YOU are the magic formula. Only you know how to connect with your ideal clients because you are uniquely you!

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How Instagram Search Works

How Instagram Search Works

So How Does Instagram Search Work? Instagram search works by finding content based on your search term - taking into account pages, post content, locations - your results will vary from another person as Instagram uses an algorithm that takes into account your own...

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The un-sales funnel approach to content marketing

The un-sales funnel approach to content marketing

The un-sales funnel approach to content marketing Guest Post from meld business ServicesWe all know the traditional approach to content marketing, using the sales funnel. In case you haven’t heard about it, it looks like an upside down triangle and represents how our...

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Free Digital Marketing Courses Australia

Free Digital Marketing Courses Australia

Free Digital Marketing Online Courses Focus on one area of your business to improve - learn, then apply that learning before moving to the next course (we see too often people doing course after course without actually applying what they have learnt).~ Free Digital...

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The three biggest mistakes in marketing to mums

The three biggest mistakes in marketing to mums

I’ve worked with more than 100 businesses over the past four years and without question there are some mistakes which repeat over and over again no matter what the industry. The top three mistakes I see in marketing to mothers are…

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The Complete Guide To Instagram Hashtags

The Complete Guide To Instagram Hashtags

Your Complete Guide to Using Hashtags on Instagram   Here you will find EVERYTHING you need to know about using Hashtags on Instagram to grow your profile and brand engagement. A post with at least one Instagram hashtag averages 12.6% more engagement than posts...

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School Holiday Tips from Work at Home Mums

School Holiday Tips from Work at Home Mums

School Holiday Tips from Work at Home Mums "I love working from home" ~ every WAHM mum not on school holidays...   As working parents, school holidays are always a challenge no matter your situation. As work from home mums, our challenge is unique to us... yes we...

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Overcoming the one-click link in Instagram

Overcoming the one-click link in Instagram

Despite the limitations Instagram has put on it’s users, there are many ways to use it to your advantage and really grow your business on the platform. Whilst you can go the easy option and change your bio link, the benefits of using a third party app seem to trump that.

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5 Money-Making Action Tasks to Grow Your Business

5 Money-Making Action Tasks to Grow Your Business

5 Money-Making Action Tasks to Grow Your Business Guest Post by Optimise and Grow Online Inaction is the death of any business. Without taking regular action every single day to grow your business, inaction will cause your business to become stagnant. Clients will...

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How to Setup Facebook Lead Ads

How to Setup Facebook Lead Ads

Generate Leads Automatically by capturing someone’s details within the Facebook platform, users click on an ad and complete a form pre-filled with their Facebook details. An effective way to build your email database list.

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Must Have WordPress Plugins

Must Have WordPress Plugins

It’s fantastic that we have so much choice for plugins, but it’s also a bit of a trap. So, it’s important to carry out due diligence when selecting a plugin to avoid (or at least try to avoid) any issues.

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Turn your Facebook reach into new followers

Turn your Facebook reach into new followers

Turn your Facebook Reach into new Followers   I am first going to explain something which I know confuses many. If you have 500 followers and a post has an organic reach of 300, this organic reach is not just people who follow your page. Likewise if you have 500...

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Facebook Boosted Post vs Ad: What is the Difference?

Facebook Boosted Post vs Ad: What is the Difference?

Facebook Boosted Post vs Ad: What is the Difference?   “Your post “xxx” is performing better than 95% of posts on that Page. Boost it for $20 to reach up to 5,000 more people” Seen that popup on your Facebook recently, its so tempting right? The opportunity for...

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How to Create a Facebook Page Video Header

How to Create a Facebook Page Video Header

How to Create a Facebook Page Video Header   We all know how powerful Facebook videos can be, but I was personally blown away when I saw a video used EFFECTIVELY in a Facebook page header, its such a great way to greet someone to your page. So thanks Wholehearted...

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9 Tips to Increase Your Sales Conversion Rate

9 Tips to Increase Your Sales Conversion Rate

9 Tips to Increase Your Sales Conversion Rate Guest Post by: Optimise and Grow Online   The best digital marketing strategy is the one that converts – right? But how do you make that happen? Better still, how can you improve your strategy to increase your sales...

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